vodafone U
To cater to the youth's need to be connected, Vodafone India launched ‘U’.
A lifestyle proposition designed for young Indians. Targeted at the socially active Indian youth, Vodafone ‘U’ aims to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile.
Building a unique brand world inspired by snapchat and doodles, showcasing the always changing, bold, experimental and irreverent lifestyle of today's youth.
Brand elements
