vodafone Sakhi
In 2018, Vodafone Idea launched 'Sakhi' across India, an exclusive safety service for women, focused on giving them the confidence to live life fearlessly. Vodafone Sakhi's features include emergency alerts, emergency balance and private number recharge, and it works on any type of mobile phone.
Vodafone India’s Sakhi proposition taps into a key motivation for mobile adoption:
Safety through Connectivity
Extending the campaign awareness across platforms.
Vodafone Sakhi presents
Women In Progress
In 2018 Vodafone Sakhi had 3 Cannes shortlists:
• Brand Experience & Activation – Single Country Campaign
• Direct – Corporate Social Responsibility
• Mobile Lion – Innovative Use of Technology
Kyoorius Creative Awards:
1 Black elephant, 6 Blue elephant, 4 Shortlists In book
2019 APAC Effies:
1 Gold Effie and The Grand Effie for Vodafone 'Sakhi'.