toss & co.
Brand design for a healthy eatery restaurant chain, located in the heart of Dubai Design District that believes in "Healthy eating doesn't have to be boring."
The brand design was aimed at being authentic and simple, yet fun. There is a perception that healthy food is all about sacrificing taste and flavor for low calories and carbs. We pushed to change that perception by showcasing the brand in a way that felt premium and delicious.
The brand language communicates healthy, natural, fun and delicious.
