At ArchWell Health, "The little things change everything." Everything they do is for older adults. They help their members lead healthier lives through superior senior primary care and stronger patient-to-doctor relationships. Located across the country, ArchWell Health believes older adults should be heard, listened to, and given ample time by their physicians to help them
live their best life, better.
The Brand Voice
Our approach : You Matter
The empowered advocate
Founded in Nashville,Tennessee 2020, ArchWell Health is committed to changing the narrative about life after 60. You still love the things you loved when you were 59. You are still mastering that craft and finding more time to pursue it. We simply want to make sure you can continue to do the things you love and make your EVERYDAY EPIC.
___________________________________________________________________________________________________
With the first few introductory commercials, we created a series of spots featuring an ArchWell Health member talking about their passion in life. Whether it’s being a jazz musician, a master gardener or an exceptionally talented pitmaster, the member talks about what it takes to achieve this level of mastery and how it’s “the little things” that make the difference between being good and being exceptional. They take pride in the life-long pursuit that they have achieved mastery in.
The metaphor extends to how they have been able to keep enjoying their passion later in life and one of the “little things” that has enabled them is their primary care at ArchWell Health. By taking a proactive approach to their health and wellness, they’ve stayed vital and continue to do what they love, really really well.
The Everyday Epic Evolution
Our focus shifts to telling more universally relatable stories about a diverse range of members discovering NEW things that bring them joy and fulfillment (or re-discovering passions they haven’t had time to explore fully).
The insight:
As people age, they become more comfortable in their skin and more authentically themselves. They worry less about looking foolish and it’s endearing to watch them try new things and now they have more time to try the things they’ve always wanted to.
The insight:
As people age, they become more comfortable in their skin and more authentically themselves. They worry less about looking foolish and it’s endearing to watch them try new things and now they have more time to try the things they’ve always wanted to.
The Story:
As they turn 65, our target audience wants to invest in themselves. Our campaign connects with that desire and positions their healthcare as a way to do that. Our narrative to them is...
“You’ve worked hard your entire life. Making a home and raising a family. But along the way, you’ve made sacrifices—and promised yourself, “I’ll get around to it someday.” Well, that “someday” has arrived. To make the most of it, you need to stay healthy with routine wellness checks and preventive care from a dedicated healthcare team. Why settle for a five minutes with a provider who doesn’t know you, when you can step up to a healthcare community purpose-built for your needs as an older adult—and as a human being? You may be 60+, but you’re just getting started. So join ArchWell Health today and
Live your best life, better!”
Caregivers at ArchWell Health
According to former first lady, Rosalynn Carter, “there are only four kinds of people in the world. Those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers.”
In other words, caregiving touches everyone… yet no one talks about it. ArchWell Health intends to be an advocate for caregivers everywhere. We provide reliable educational information on our website and at our centers to help caregivers do their job more effectively. While at the same time, raising the profile of caregivers by celebrating their contribution to the community and recognizing individual caregivers for their hard work.
Branded Merchandise
Branded merchandise isn’t just about putting a logo on a product; it’s about storytelling, connection, and bringing the brand to life in a tangible way. Whether it’s a custom tote bag, sleek tech accessories, a direct mail, or a thoughtfully designed greeting card, every piece of merchandise should reflect the core of the brand and resonate with our audience.
